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Arm Yourself with New Conceal FX Concealer by Cover FX

September 23, 2009 by Anne Houseman One Comment

conceal fx 1Cover FX has added the ultimate “concealed weapon” to its arsenal of foundations and cover up products — Conceal FX.  Now available at Sephora, Sephora.com and select Nordstrom stores in the U.S., Conceal FX offers the perfect opaque camouflage for disguising flaws ranging from everyday blemishes to vivid tattoos.

The concealer is made with rich colorants, light-diffusing mineral pigments and lightweight emollients, resulting in long-lasting coverage. According to Cover FX, potent ingredients such as Ceramides Plus, Comfort Complex, MultiPeptide Complex and Vitamins F.A.C.E. add treatment-like benefits, including wrinkle reduction, skin rejuvenation, skin firming and anti-oxidant protection.

When testing the product, Conceal FX glides on smoothly, while offering truly opaque coverage. Unlike a stick or other thicker-consistency concealers, Conceal FX feels light to the touch, and once on, it doesn’t dry out or feel heavy and cakey; it simply blends in with your foundation (we used it with Natural FX). The concealer is also water-resistant, so a little sweat won’t ruin your newly-flawless face.

A very small amount (about the size of a rice grain) will cover an area the size of a golf ball, so while the tube is small (15 ml/0.5 oz) and a bit pricey ($25), it should last a very long time.  Less is definitely more in this case; be sure to apply sparingly in areas with deeper creases (like crow’s feet), or else you may end up with “spider-webs” filled with the product.

The concealer comes in six shades, and you may want to err on choosing a color that’s a bit lighter than the name of your foundation if you use another brand.  If you’re a Cover FX junkie (like us), then this handy chart should help you find the perfect Conceal FX shade:

conceal fx

Whether the goal is to hide evidence of a late night out or a bit too much fun in the sun, with Conceal FX, the result is long-lasting coverage and a flawless-looking appearance.

Photo courtesy of Cover FX

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