Nail Polish Picks: Q&A with the Creative Force at Nubar
Lately, we’ve fallen in love with several nail polishes from the Cleopatra Collection by Nubar (Passionate Purple is Anne’s personal new pick for fall 2009). And as we admired our newly-polished nails in shades that were launched ahead of the upcoming fall trends, we got to thinking – what exactly goes into the making of these pretty polishes? Noubar Abrahamian, the VP of Operations at Nubar (and the creative force behind these fantastic collections), was kind enough to lend us some brief insight.
BX: First, how did you get into this industry, and what’s your favorite part of the job?
NA: I was in the retail business, and had the opportunity to buy into an established cosmetics company, and that was start in the industry. Two years later, in 2000, I bought the company and started Nubar. My favorite part of my job is creating new products and specialty colors.
BX: What do you think makes Nubar stand out from other nail polishes?
NA: Our unique color selection and our well pigmented formula.
BX: How do you decide on a color pallete for a new collection? What comes first — the collection theme or the colors themselves?
NA: For my collections, the theme comes first. I get my inspiration from a lot of different sources. I visit my distributors in many different countries and get new ideas from local style and culture, and also from more traditional sources like nature.
BX: Where did the idea of the new matte shades come from?
NA: I’ve had sample bottles of these shades for many years, and after attending Fashion Week for 2009, saw that they would be well received in this year.
BX: Are you surprised to see many other polish companies coming out with matte shades for fall?
NA: Not at all. I believe they will go more mainstream, and that we will see more matte shades coming out.
BX: What other trends do you think we’ll see coming this fall and winter?
NA: I see polish going toward nature and anything from the earth.
BX: Do you think there is one universal shade that works for every woman? If so, what is it?
NA: Nubar Sexy Red
BX: What general color do you think is just “under-appreciated” (not worn enough by women)?
NA: Gemstone colors are not worn enough.
BX: What’s your philosophy — should fingernails match toenails?
NA: No, but they should be coordinated.
Photos courtesy of Nubar










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