Get Ready for Prime Time with BritePrep FX

Posted by Anne Houseman on July 16th, 2009

: What doesn’t BritePrep FX do?

Cover FX, one of our favorite foundation makers (aptly coined “The Foundation Authority”), has done it again – this time with a foundation…for your foundation. We’re talking about a primer, of course. But the brand’s new BritePrep FX is more than just a primer for smooth foundation application – it’s also an instant and long-term skin brightener, a wrinkle disguiser, a multi-vitamin and a great sun protector.

Just call it the Swiss Army knife of primers.

President and Co-creator Lee Graff gives her take on the primer’s numerous benefits. “Briteprep FX represents the next step forward in primer technology. Not only does foundation makeup wear better with Briteprep FX, but skin takes on a new radiance from ingredients that lighten uneven pigmentation, add luminosity and protect from the sun.”

How does a single primer product pack such a powerful punch? Here’s a quick breakdown:

Skin Brightener – Dermaveil-Brite technology, a blend of mineral silica microsponges and pearlized minerals, instantly enhances skin’s glow. Arbutin Complex, a concentrate of BioActive BearBerry Extract and ODA White, offers long-term improvements in skin’s tone, texture and pigmentation.

Sun Protection – A powerful, water-resistant SPF 50 protects against UVA and UVB rays. Teprenone protects against cell and DNA breakdown during UV exposure.

Multi-Vitamin – F.A.C.E multivitamins (F- Fatty Acid Omega 3 lipids; A- Anti-Age active; C- Clarifying and proCollagen; E- Emollient Anti-oxidant) help reduce fine lines and wrinkles, boost collagen production and protect with anti-oxidants

Wrinkle Disguiser – Dermaveil-Brite also serves as a breathable skin-smoothing veil that blurs the appearance of lines and pores for a flawless-appearing texture. Peptide Complex helps repair the visible signs of photo-aging and reduce the appearance of fine lines and wrinkles.

We used BritePrep FX underneath Natural FX and Mineral FX and witnessed the results first-hand. Upon application, the power of Dermaveil-Brite was instantly evident. Skin looked luminescent – but without appearing “shimmery” the way highlighting cosmetics can appear. It was also clear how much easier it was to blend on both the water-based and mineral foundations after using the primer – and we thought the foundations applied smoothly and easily before! The foundation just seemed to go farther – a little bit went a long way. Best of all, it felt weightless throughout the day.

As for long-term brightening and wrinkle-reducing effect, only time will tell. But we’re ecstatic with the initial results, so anything else is like adding an extra corkscrew or toothpick to this Swiss Army knife.

Experience it for yourself! BritePrep FX ($45/30 ml.) is available at Sephora and other select retailers.