The hazy nights of summer are on the horizon, and the staff at the renowned NYC hair salon ARROJO Studio are feeling a little retro. To celebrate the free spirit of the 70s, when individuality reigned, they have recaptured the sentiments of the time with the editorial photo shoot, And It’s Not In Her Nature.
Showcasing heavy textures and the intricate mixing of patterns in styling and coloring, the highlight of And It’s Not In Her Nature is the hair. With loose, free-flowing lines and “organic” shapes for a lived-in, sexy feel, the models’ hair features rustic tones of blonde, brunette and auburn, blending slice and weave highlights with single process color for unique color combinations.
The lead stylist for the shoot, ARROJO colorist Antonia Troiano, says she was inspired by today’s sociological climate, which mirrors the 70s in many ways.
“I feel like there’s a certain tone and spirit of today’s time which reflects the emotional energy of that era, particularly with the political and social movements of the 70s,” she explains. “Just as there was back then, current times seem to have a similar strong feeling of hope, change and uneasiness all in one.”
And It’s Not In Her Nature
Products Used (all ARROJO): Set and Style Spray, Holding Spray, Volume Foam, Styling Creme and Texture Paste (all ARROJO).
Hair: Antonia Troiano, Hillary Bilstad, Carmel Lawless
Styling: Antonia Troiano, Kelly Wright (using ARROJO product)
Wardrobe Styling: Antonia Troiano
Makeup: Liz Marz
Photography: Mario Valentino