Many women (like us!) use cosmetics to enhance their own natural beauty and feel more confident in their own skin. But we just can’t believe the lengths that customers of My New Pink Button would go to in order to feel tickled pink. In fact, we’re pretty speechless on the subject, so you’ll have to visit the company’s website to learn more about this new beauty product.

Find out about My New Pink Button.

Warning: Enter at your own risk (no nudity involved, just a whole lot of WTF.)

Photo: My New Pink Button