Looking for ways to look your best — naturally? Look no further. Through reviews of all-natural and organic products and investigations into cosmetic ingredients, our Natural Beauty column will help you make more informed decisions about your beauty purchases.

EO, a family-run operation, marries the knowledge of the company’s two founders, Brad Black and Susan Griffin-Black, to create organic and cruelty-free personal care products. Susan applies her expertise in aromatherapy and essential oils while Brad hunts for certified organic ingredients. Together, they create products that natural beauties across the globe will crave.

Their signature scent is French Lavender, and as we have already discussed, lavender is not my favorite aroma. Although I was not thrilled with the scent straight from the bottle, the shampoo, conditioner, shower gel and body lotion EO sent me smelled much better on my skin and hair a few minutes after application. EO offers a range of other scents as well, such as sweet orange, rose and chamomile and wild lime and ginger.

EO products can be purchased online as well as worldwide at natural food stores, retail and department stores and at hotels and spas. The french lavender shampoo, conditioner, shower gel and body lotion are also available in travel sizes. Most products range from $8.99 to $12.99.

Photos: EO
Disclaimer: Products furnished complimentary for review purposes