Kelly Gould from Gouldylox Reviews treats her pucker to Stila’s newest line of liquid lip colors, which are specifically designed to last a long time. But do they work? Judge for yourself how her smackers fared after four hours of regular wear.

Stila recently launched their fall line, which includes a whole host of new goodies. I got a chance to check out their new Long Wear Liquid Lip Color products in store.

These aren’t quite lip sticks and they aren’t quite glosses. They come in the lip gloss packaging, but deliver color that looks like a semi-matte lip stick and feels like a thick, creamy gloss. And dries like a lip stick. It’s confusing. They are available in six shades and claim to wear for 24 hours. Twenty-four hours? Ok, Stila, settle down in the claims department. Twenty-four hours can’t be right, can it? Why, I’d eat my own eyeballs if that happened*.

Here are the colors swatched on my arm. I swatched them in store, but then took this picture at home, about an hour later. In that hour, the colors didn’t budge or smear. The slight smudge on the last color is my fault. (I tried to make it look nicer after I had applied it and it had set for a few minutes. The color itself didn’t move.)

After swatching them on my arm, I went back the next day to try one out and see how it wore. I tried Muse. Here is what it looked like when I applied it.

Here is what it looked like after it dried down completely.

It got to be a more intense shade – it’s ok, but I liked the original color better. At first, it didn’t dry down completely and remained slightly tacky for the first 20 minutes or so. Here is what my evening included.

• I ate an Auntie Anne’s Pretzel and drank a soda through a straw. The lip color stayed true, despite the deliciously buttery pretzel.

• I conducted therapy dogs testing for three hours, with no air conditioning. I am sure I chewed on my lips, as it was a stressful environment, thanks to not having AC.

• I drank two bottles of Diet Mountain Dew, without a straw.

I applied the color at 5:45pm. When I got home at 10:15 pm, this is what the lip color looked like:

There is still a hint of color, and after all I had put my pucker through that night, I wouldn’t have expected any color to remain. I didn’t get 24 hours out of it, but I definitely got a solid four hours.

Have you tried this? Did you like how the texture looked? It’s definitely different. It’s worth checking out if you are looking for a long wearing lip color.

*I’m not actually going to eat my own eyes if I am wrong. I will gladly apologize, but I will not resort to self-cannibalistic measures.

Photos: Kelly Gould/Gouldylox Reviews
Disclaimer: Kelly  just tried this in the store. She didn’t buy it and they didn’t send it. Stila doesn’t test on animals.