Tarte Celebrates a Perfect Ten

Celebrating double digits is always a big deal, and Tarte Cosmetics is entering its second decade beautifully. Kelly Gould of Gouldylox Reviews tests out some of the new products Tarte has released in honor of its decade-long achievements.


Tarte Cosmetics
is celebrating their 10-year anniversary with an amazing collection of must-have, beautifying goodness. To ease into their big 1-0, they have added a multitude of beautiful goodies.

First up, is the lovely moss green shadow/liner they’ve added to their EmphasEYES Clay Shadow/Liner Collection. If you haven’t already tried these liners, they pack a pigmented punch and tend to lean to the darker side of the main color. These wear really well. Check out the new moss-colored one. It’s a must have for hazel-eyed lovelies.

Shadow above. Brush is sold separately.

Shadow above. Brush is sold separately.

This is the liner, swatched.

This is the liner, swatched.

Also new is the kit I can’t pass up – The Radiant and Rested Luminous Complexion Collection. This one is perfect for natural gals, brides-to-be, or anyone who wants a gorgeous complexion. It is a Sephora exclusive and includes a few items not available anywhere else until next year. You not only get a deluxe size of the Park Ave Bronzer and Clean Slate Primer, you also get a full size tinted moisturizer that is heavenly (provided you are looking for sheer coverage).

You need this.

You need this.

This moisturizer is slightly different from their regular Smooth Operator. Instead of a dewy, natural finish, it offers a slight bit of radiance, making your skin glow, but without looking fake. It also has one of their signature Aqua Eyes liners, perfect for lining the inside of your lower lid to add a natural brightness. It’s a beige-y tone — not white, pink or baby blue. It wakes up tired eyes and makes the whites of your eyes whiter. And since it’s part of their Aqua eyes collection, it wears forever.

LE Cheek Stain

LE Cheek Stain

Finally, you get a limited edition cheek stain, that is a beautiful, sheer, coppery color. It adds luminosity and is perfect for a highlight or all cheek color — especially for red heads.

Their 10th year of gorgeous color continues with TEN, another limited edition cheek stain. This pink is perfect for soon-to-be-brides. It looks slightly darker in the tube that it appears in real life. See what I mean?
In the tube.

In the tube.

On me.

On me.


It’s been an amazing 10 years, Tarte! Congratulations!

Photos: Kelly Gould/Gouldylox Reviews
Kelly tested the goods in Sephora. Tarte does not test on animals.

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