Mark Your Calendars: It’s 21 Days of Beauty at ULTA

Post sponsored by ULTA, but undying admiration for the beauty store and other opinions are all Anne’s own.

Everyone knows how much I love ULTA. But this is the time of year when I love them even more (as if that were possible!), because it’s time for 21 Days of Beauty at Ulta!

21 days

For those of you aren’t familiar with 21 Days of Beauty, it’s a glorious celebration that happens twice year, when ULTA gives special offers, expert beauty tips and brand focus days. And when I say the deals are special, I mean special — as in you might get a high-end makeup item for half off (or more)!

Through September 27, ULTA will feature one “Beauty Steal” and “Beauty Focus” per day.  Beauty Steals are special offers on top beauty products from brands like Urban Decay, Tarte, IT Cosmetics, Bare Minerals, Butter LONDON, Philosophy and more, and Beauty Focus Days are events with demonstrations like customized makeup lessons, expert beauty tips, and one-on-one appointments with beauty experts.

Here’s a preview of what’s happening the rest of this week!

Weds., Sept. 10



Too Faced Bulletproof Brows:  $15 (reg. $30)

Events: Too Faced, Exuviance

Thurs., Sept. 11



STILA In the Moment, In the Light & In the Know Garden Palettes:  $20 each (reg. $39 each)



ONLINE ONLY — Murad Select Cleansers:  $20 (reg. $36)

Events:  Stila, Murad

Friday, Sept. 12



Smashbox 24 Hour Shadow Primer: $10 (reg. $20)


ONLINE ONLY — Per-fekt Lash Perfection Gel: $14 (reg. $28.50)

Events:  Smashbox, Tarte, Lancome, Clinique, Dermalogica

Sat., Sept. 13



Butter London Nail Lacquer: 2 for $15 (reg $15 each)


Philosophy Purity Wipes: $10 (reg. $15)

Events:  bareMinerals, Philosophy, Benefit

And if that’s not enough for you, stay tuned — we’re partnering with Ulta for our own celebration of the 21 Days of Beauty, where we’ll be giving you the latest scoop on deals and steals for the next two weeks. And there might just be a fun reader giveaway you can enter to win!

Photos: Brands via Ulta

Disclosure of Material Connection: This is a "sponsored post." The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

  • Maria

    Great list, I will probably get the Butter London Nail Lacquer for my sister 🙂