Celebrating double digits is always a big deal, and Tarte Cosmetics is entering its second decade beautifully. Kelly Gould of Gouldylox Reviews tests out some of the new products Tarte released in honor of its decade-long achievements.

Can’t wait for the season to change? Fall into a stunning array of new makeup from Shiseido right away!

Eyelashes look great when they are big and beautiful, but for some occasions it is better to dial it down a bit. Now, Almay puts the control in your hands with a new mascara that lets you choose your lash volume.

Long week? No sleep? Banish the shadows from beneath your eyes with this eco-friendly eye treatment.

Scorching days and sizzling nights call for some smokin’ hot makeup. Create your own sultry summer looks with Laura Geller’s versatile Eye Rimz and Shine & Shield lip glosses.

Nothing says sexy like sultry, smoky eyes. While normally, her attempts at a smoky eye turns into a raccoon-like mess, Chelsea finds that the new COVERGIRL Liquiline Blast eyeliner does the trick!

After long lamenting her lackluster lashes, Kelly found the answer — Talika Lipocils Expert, which actually lengthened and darkened her eye fringe. She shares her astonishing results and gives you the chance to win your very own tube, worth $55!

Remember the days when you would sneak into your mother’s beauty bag and experiment with all the different lotions and potions tucked inside? Pamela reminisces and discovers the magic of a good eye cream.

Giorgio Armani may be known for its impeccably tailored fashions, but the company’s beauty collection is just as covet-able. We give you a close look at this gorgeous Giorgio Armani Beauty makeup collection, with insight from the brand’s National Creative Director and Celebrity Makeup Artist, Tim Quinn.

Looking for love in all the wrong places? Become spellbound by Wanderlove’s compact, inexpensive, multi-tasking lip and eye wands.

After Anne’s mom Connie recieved a $100 Sephora gift card for her birthday (courtesy of her loving daughter, of course), she turned to the Sephora maven herself — blogger Kelly Gould of Gouldylox Reviews. Since Sephora is Kelly’s second home, she was the perfect person to help Connie spend her newly-acquired beauty bucks.